Contracting Models
Advertising engagements in Iraq are typically governed by service contracts that define deliverables, intellectual property (IP) ownership, talent usage rights, timelines, performance metrics, and fee structures. Proper contracting reduces legal disputes and clarifies risk allocation, especially where third-party platforms, talent, or media buying are involved.
Contractual Elements
- Scope of work and deliverables
- Fees, media budgets, and payment terms
- Performance obligations and review processes
- IP ownership and usage rights
- Termination and contract exit conditions
- Liability allocation and indemnities
Risk Considerations
- Rights over creative materials
- Use of music, images, or trademarks
- Talent and influencer rights
- Campaign performance expectations
How Etihad Can Assist
Etihad provides legal and regulatory advisory services to banks, financial institutions, and businesses, supporting compliance with applicable laws, regulations, and regulatory guidance issued by any competent authorities.