Intellectual Property Rights (IP) in Creative Advertising Work
Advertising campaigns involve creative materials such as designs, images, scripts, videos, slogans, and brand assets. IP ownership must be clearly defined to avoid disputes between agencies, clients, and third-party contributors such as photographers, designers, influencers, or production houses.
IP Considerations
- Copyright ownership and assignment
- Licensing and usage rights
- Duration and territorial rights
- Third-party asset clearance (music, footage, artwork)
- Talent appearance and likeness rights
Compliance
- Clarify ownership in contracts
- Secure rights from third-party contributors
- Avoid unlicensed use of protected content
- Document usage rights for audit or dispute resolution
How Etihad Can Assist
Etihad provides legal and regulatory advisory services to banks, financial institutions, and businesses, supporting compliance with applicable laws, regulations, and regulatory guidance issued by any competent authorities.