Advertising Agency Compliance
Advertising agencies must ensure campaigns comply with national content regulations, cultural norms, and sector-specific rules. The Communications and Media Commission (CMC) and other authorities oversee advertising related to sensitive themes, public interest, religious content, and regulated industries. Non-compliance can lead to fines, takedowns, campaign suspension, or reputational exposure for both the agency and the client.
Content Compliance
- Avoidance of prohibited or culturally sensitive content
- Compliance with restrictions for minors and protected groups
- Proper classification and labeling for certain categories
- Approval procedures for campaigns in regulated sectors (health, finance, etc.)
CMC Regulatory
- Screen creative materials before publication
- Respond to complaints and regulatory inquiries
- Retain campaign records and documentation
- Cooperate with monitoring and enforcement actions
How Etihad Can Assist
Etihad provides legal and regulatory advisory services to banks, financial institutions, and businesses, supporting compliance with applicable laws, regulations, and regulatory guidance issued by any competent authorities.