Consumer Protection Rules

In Iraq, consumer protection rules apply to advertising, marketing, and promotional campaigns to prevent misleading, deceptive, or unfair commercial practices. Marketing claims involving pricing, performance, endorsements, product characteristics, warranties, health benefits, and competitive comparisons must be truthful, evidence-based, and clearly communicated to consumers. Advertisers and agencies may be held responsible for inaccurate or misleading claims, and authorities may require campaign modifications, impose administrative penalties, or suspend campaigns that fail to comply with applicable consumer protection standards.

With the growth of digital marketing, influencer advertising, sponsored content, and online promotions in Iraq, compliance with advertising regulations has become increasingly relevant for brands, agencies, and platforms. Clear disclosures and transparent communication reduce legal exposure and protect both consumers and brands from compliance risks.